Conscious Alliance Membership Program
Recruits monthly recurring donors through Annual Membership Drive and engaging Membership Program.
Develops Membership Drive recruitment strategy and donor targets
Supports Member retention through monthly member touch points
2021 Membership Drive Strategy
Leveraged ‘Art That Feeds’ poster donor data from the Conscious Alliance online store to create a campaign targeting poster lovers
Created low-budget incentives using organization’s existing resources
In lieu of costly member welcome gifts, new members received a Membership Card good towards $5 off all ‘Art That Feeds’ posters and store gift cards based on commitment level
Simple, personalized welcome letters were send to new members to keep costs at a minimum
Used email marketing drip campaign and Facebook ads to reach over 20K potential new members
Impact
The 2021 Membership Drive yielded 25 new monthly donors in 3 days, 5% of which were first-time donors of Conscious Alliance. Conscious Alliance has over 200 recurring members who collectively contribute ~$75K annually.
